Discovery leads to sharing

The team and I had the privilege of hearing SEO guru Rand Fishkin (founder of SEOmoz), speak last night at Microsoft in Mountain View, CA.  As many of you know we are getting very close to officially launching Jotwol, so it was a no brainer to attend this event which was titled, “Marketing for Startups.” In my opinion the event was a huge success; the guys and gals over and at Hackers & Founders know what they’re doing.

Fishkin’s Talk

You can download Fishkin’s slide deck from the event by clicking here.

Founder Danny (picture below) likes it when I summarize things for him, so I’ll do the same for you. Last night, Fishkin laid out his hypothesis that search leads to discovery and discovery leads to sharing (NOTICE: the “Discovery Leads to Sharing” slide is a doodle). He illustrates his theory by using a five level funnel with Discovery at the top proceeded by Realization of Need,ConsiderationConversion, and at the bottom, Retention. Because no one is likely to find Jotwol using search, at least not yet,  I will focus on the social aspects of his talk.

Fishkin believes, and rightfully so, that Social is Discovery Prior to Interest, which means that users who discover things on social media become aware of you before they are interested in you. At the moment of awareness, the user may then realize that they need or want to partake in the activity being presented. More importantly, seeing your brand such as Jotwol, on social media websites creates branding and trust with users long before they ever use your services. Eventually, with enough trust and branding a website will earn the loyalty of it’s users thus making it to the bottom of the funnel.

Now! Applying all this to Jotwol!

It’s extremely important for us to build a robust social media community because people aren’t going to find us by searching on Google or Bing. Rather, people are going to find us by logging on to Facebook and seeing that their friend drew or saw something interesting on Jotwol and shared it on their wall. The question is, how do we get people to share Jotwol? First, we give them a way to share. We’ve accomplished this by creating a coordinate system that allows users to find the exact spot on the wall where content is displayed. We’ve also given the user the option to click the share button. We believe that we have executed the share button and coordinate system beautifully, however, we are concerned that our users to do not have enough incentive to share content from the wall.

…. the story has yet to be written.

 Click Here to See the New Jotwol Popup Window!!!!

 

The Electric Car is Now Respectable

My dad (featured below) and I got to check out the new Tesla Model S. This fully electric luxury sedan is the newest car from Tesla and it is awesome.

The car works perfectly on two levels. First, the outside of the car looks like any other luxury sedan in it’s class. There’s no flash with the Model S, rather, Tesla has opted to produce a car that has clean lines and looks expensive, which they’ve done beautifully. Simply put, they made a futuristic car by making a futuristic car.

Second, the inside of the car is unbelievably amazing. It brought me back to the first time I held an iPhone. It’s the feeling, “so this is what the future will be like.” Everything in the car is operated by using Tesla’s 17″ touch screen. It’s truly a sight to see. I even pulled up my blog on their web browser, which is pretty good, however, something tells me that Tesla will be partnering with Apple or Google in the near future to deliver a more robust operating system.

This car is definitely worth checking out. The Model S is expected to go on sale early summer 2012. It is definitely a winner!

Tax Conference

Last year I had the opportunity to attend to 45th Annual Heckerling Institute on Estate Planning. And it was awesome! It was held in the land of alligators and golf, the great city of Orlando. Layers, alcohol, and tax law, an obvious recipe for a wild time.

Last week I got engaged, which depleted my funds. So I will not be attending Heckerling this year. But do not fret! The California Bar is holding their annual tax conference in the silicon city of San Jose, and this one i’ll be attending!

November 3-5 2011

Jotwol + TEDx

Jotwol is going to TEDx Santa Ana next Saturday (October 1st)! This is exciting stuff! We’ve even built a special wall for the event that people will be able to draw on. I can’t wait to share Jotwol with all the Southern California folk who always seem to get ignored by the web industry.

TED (Technology Education and Design) is always a good time. If you aren’t familiar with TED, I highly suggest watching a few videos from their past events.

Pitch 11′

I attended at the first annual Pitch startup event yesterday at the beautiful At&t Park in San Francisco.

 

The Man Behind the Curtain

There were 90 startups and over 1800 people in attendance - big turnout for a first time event. I had a chance to talk with Duane Nason, the man behind Pitch, about how he came up with the idea for Pitch. I’m not a journalist, nor do I pretend to be, so I won’t quote him – but the gist is that he wanted to facilitate a startup event that was both fun and affordable. I believe he accomplished both of those things.

Taylor’s Top Three Startups (not in order)

(1) kwarter

 

It’s time for a completely reinvented TV experience that gives sports fans more emotion, more fun and rewards. Kwarter is a Social Sports Application that connects sports fans together during live games to share comments, pictures, have fun and get rewarded!

I am NOT a big sports fan, in fact, the only sport that I watch is golf. That might all change, however, because of kwarter. Kwarter is a app that works on your iPad creating a interactive platform that functions like the bottom screen of the Nintendo DS. While you are watching a sporting event, activities that are happening at the game are synchronized with activities on your iPad. For example, when a player hits a foul ball, a ball will go shooting by on your iPad screen. The best part is that all these activities have rewards. To continue our example, if you click on the foul ball, you will obtain either in-game points or actual gear that will be sent to your home!

I would definitely recommend signing up to be a beta tester.

(2) hipmunk

 

I love this company for one very  important reason… their mascot is adorably adorable. Just look at it… it’s so cute. I haven’t had a chance to try out their service but it looks promising. It’s a deep discount flight and hotel locator.

(3) NetPlenish

The products you buy over and over again, automatically delivered from the merchant with the lowest price each time!

These guys are awesome. They have an amazing product and work ethic, and guess what? They won! Seems winning is correlated with being personable and having a great product – who knew?! You can sign up for beta testing here.

Fun Stuff

My girlfriend Kelli playing Tetris. I may be biased, but my gf is the best Tetris player in the world. She had 10 lines before I had 3 (not  a drug reference).

4chan? Nay! CANVAS!

Today is a good day. Canvas is open. What is Canvas you ask… well it is the new website by developer Chris Poole, also known as “moot” on this here web. Chris Poole developed 4chan when he was 15 years old. For those of you who are over 30, 4chan is a hugely popular image board – a place where people post random pictures of everything. 4chan is the breeding ground for all sorts of web culture. It’s contributions are legendary.

However, the problem with 4chan is that it is gross. People post weird and very strange things on the website.

So far Canvas has been different. I have only seen tame pictures and categories on the site, and quit honestly, I hope it stays that way. As much as I love freedom of speech, I can only handle so much weird crap.